The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
Collaborate with Influencers to Achieve Your Goals
Influencer marketing is a great way to grow your business and boost your exposure. However, it also benefits the social media professionals you work with. Many influencers rely on brands needing their clout to help pay the bills and increase their credibility. The best companies will collaborate with their influencers in a way that allows both parties to benefit. Here's [...]
Influencer Marketing for Brand Awareness
Brands that use influencer marketing to grow their business benefit in several ways. Some marketers look to drive sales with their messaging, while others want to reach new audiences and grow their reach. By creating a successful brand awareness campaign, your company can move hundreds of new leads down the pipeline so you can grow your business with new customers. [...]
Social Media Buzzwords: Are They Effective or Just Annoying?
There's a lot of chatter on social media, but that doesn't mean a lot is being said. While many people seek out valuable insights and in-depth discussions, plenty of people and brands are shamelessly spreading spam, using buzzwords they don't understand, and generally trolling others on the web. The clutter surrounding certain terms has made some people question whether they [...]
Why You Should Never Overlook Peer Influence
For centuries, people have relied on their peers to distinguish favorable traits from unfavorable. As modern medicine evolved, people realized that those who regularly washed their hands helped prevent the spread of disease, while those who didn't were more likely to pass on undesirable microbes. Peer influencers play a healthy role in our lives because they can help us learn [...]
CAMILLE WALKER Influencer Spotlight
Camille Walker represents one half of the popular My Mommy Style blog, which she manages with her life long best friend and cousin Melissa. From recipes to parenting topics and home décor ideas, My Mommy Style was created to share ideas than inspire Moms to live a happy life as well as promoting the idea that there’s not [...]
Why Influencer Marketing is Essential for Start-ups
Brands have many different marketing opportunities that they can take advantage of to drive sales. However, when it comes to digital marketing for start-ups, social media shouldn't be overlooked. Regardless of your industry, social media creates opportunities that start-ups otherwise wouldn't have. Here are a few reasons why social media management for start-ups is essential to get your brand off [...]
ERIN SEILHAN Influencer Spotlight
Erin Seilhan runs a popular Instagram and Facebook account for her cat, Shelby. Erin describes Shelby as a spoiled diva who loves food, alcohol and fashion – just kidding of course. Erin incorporates humor into all her posts featuring Shelby. It all started when Erin adopted a cat and named her Shelby. Erin didn’t want to spam her [...]
ISAIAH GRASS Influencer Spotlight
Isaiah Grass is a singer/songwriter based in Chicago. As a popular music influencer, Isaiah has worked with companies such as: Macy's, Cheez-It crackers, Bud Light, McDonalds, among others on their social media campaigns, as well as their music events. Most recently, Isaiah performed the National Anthem for the opening of the Monster Jam Show at BMO Harris Bank [...]
The Top 6 Influencer Marketing Benchmarks
For many companies, influencer marketing is still a relatively new concept. While social media managers want to take advantage of this promotional opportunity, they're not entirely sure how to measure success. This benchmarking problem only compounds for companies that don't offer low-ticket e-commerce items where sales can be tracked easily. If you find yourself in this situation and want to [...]
TINA ACOSTA Influencer Spotlight
Tina Acosta describes her mid-west household as a “Motley Zoo” made up of six dogs, two cats and a turtle. As a breed ambassador, Tina enjoys attending events and using social media as a platform to promote a positive outlook for the Chow breed. She also uses her platform to promote pet causes and acts as a pet [...]
