The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
When to Flag a Transaction
Let’s take a minute to talk about your options as a brand or influencer when a transaction isn’t going as planned. In a perfect world, this would never happen – but we’re dealing with reality! Whether you are an influencer or are representing a brand, the process for resolving an issue with help from an Intellifluence Admin is the same. [...]
How to Complete a Transaction as an Influencer Using Intellifluence
Completing a transaction as an influencer using Intellifluence is easy. Upon logging in, you can view all of your current and prospective (those with the Opportunity status) transactions by clicking the Transactions menu link. If you're not currently involved within a transaction, head on over to the Marketplace to browse relevant offers from brands and apply to those [...]
How to Complete a Transaction as a Brand Using Intellifluence
Let’s walk though the process of completing a transaction from start to finish as a brand. First, you should create a campaign. Once your campaign is created, you are automatically redirected to our Discover tool, where you can add influencers to your campaign to pitch. If you make your campaign open to the public to our Marketplace, eligible influencers can [...]
PASCAL GUYON Influencer Spotlight
Pascal Guyon is a multi-platinum music producer, having contributed to contributed to 3 Grammy Nominations. Pascal grew up in a small village in the French countryside and eventually ended up in Los Angeles where he has worked with music elites from around the world. In addition to music, Pascal is also invested in other fields such as trading [...]
CECILIA KATZ Influencer Spotlight
Cecilia Katz is a makeup artist, YouTuber and Instagrammer based in Argentina. As an enthusiastic influencer who loves to review new products, people rely on Cecilia for her honestly and thorough reviews. Cecilia says she loves being a cosmetics influencer and feels very fortunate. You can follow Cecilia on YouTube, where she posts makeup tutorials, or on Instagram [...]
How to Measure Social Media ROI
Unlike ordinary people, brands on social media are there to get a positive return on investment. Viral hit campaigns get marketers excited about the attention they could get online, but the vast majority of businesses that find success made careful iterations on their marketing campaigns and grew them over time. To steadily grow your online marketing, and maybe hit a [...]
SHANNON PEEL Influencer Spotlight
Shannon Peel is a business influencer based in Canada who tells brand stories, designs content and connects people. Shannon is unique in her industry because she has experience in sales, marketing, advertising, investments, design and storytelling. Shannon combines these skills along with her ability to cut through clutter to create a plan of action that will help her [...]
How To Create a Social Media Marketing Agreement
Creating a social media marketing agreement between your brand and influencers may seem simple, but having an agreement is important for the effectiveness of an influencer marketing campaign. Brands don't always treat this agreement seriously because the responsibility is largely on them to make the right impression and get influencers excited about helping them. To avoid common pitfalls, review our [...]
WARREN WHITLOCK Influencer Spotlight
Warren Whitlock has been creating content since 1969, working in new media before there was an Internet. Warren is ranked as a leading influencer in content, solar energy, health, futurism, blockchain, martech, startups, small business, finance, marketing and of course social media. Warren has been named one of Forbes’ Top 10 Social Media Power Influencers and is the [...]
Create a Winning Word of Mouth Marketing Strategy
You can easily get caught up in paid online advertising and try to get the most out of your dollars spent. However, word-of-mouth marketing strategy can turn small amounts of invested time into a major payoff. Explore some excellent strategies to consider when planning your word-of-mouth marketing campaigns. Target User-Generated Content User-generated content is effective and usually includes items such as [...]
