Influencer marketing on social media is a great way to introduce your brand to new audiences. However, if you don't make a good first impression, you could drive some of your potential fans away. While social media might seem straightforward on the surface, you do need to follow a few [...]
Education is essential for social media marketing and management. New trends constantly pop up, and marketing managers need to embrace these new ideas or get left behind. While it is possible to stay on top of the latest social news by following online publications, social media marketing conferences offer in-depth [...]
Successful influencer marketing campaigns rely on evaluation and deliverables. The influencers you work with can't know if they're doing a good job without feedback, and you can't know if the campaigns are a success without reviewing them with a critical eye. One way you can make the evaluation process easier [...]
Social media isn't just a numbers game. Along with reaching thousands of people, you also need to get those people to engage with you — and engage in a way that is positive and drives website traffic and sales. This isn't always easy. Often, brands have high levels of engagement, [...]
Successful influencers know that their network determines their value. While brands want to work with influencers with highly-engaged audiences, they also want to reach thousands of people. Influencers need to walk the line between focusing on their highly-engaged fans and constantly growing their network. What is a social media impression? [...]
Influencer marketing is a great way to grow your business and boost your exposure. However, it also benefits the social media professionals you work with. Many influencers rely on brands needing their clout to help pay the bills and increase their credibility. The best companies will collaborate with their influencers [...]
Brands that use influencer marketing to grow their business benefit in several ways. Some marketers look to drive sales with their messaging, while others want to reach new audiences and grow their reach. By creating a successful brand awareness campaign, your company can move hundreds of new leads down the [...]
There's a lot of chatter on social media, but that doesn't mean a lot is being said. While many people seek out valuable insights and in-depth discussions, plenty of people and brands are shamelessly spreading spam, using buzzwords they don't understand, and generally trolling others on the web. The clutter [...]
For centuries, people have relied on their peers to distinguish favorable traits from unfavorable. As modern medicine evolved, people realized that those who regularly washed their hands helped prevent the spread of disease, while those who didn't were more likely to pass on undesirable microbes. Peer influencers play a healthy [...]
Brands have many different marketing opportunities that they can take advantage of to drive sales. However, when it comes to digital marketing for start-ups, social media shouldn't be overlooked. Regardless of your industry, social media creates opportunities that start-ups otherwise wouldn't have. Here are a few reasons why social media [...]
