Like evergreen trees, evergreen content remains fresh and appealing year after year. Timeless content informs, engages, and inspires your readers long after its publication. It provides long-term web traffic and search engine results. If you wonder how effective evergreen content can be, ask Search Engine Watch. A single piece of evergreen [...]
Now is a better time than ever to use content and your personality to build a following. More and more people online become influencers to spread their messages and help people, often attracting marketing deals along the way. However, in order to grow as a social media influencer, you'll have [...]
Word-of-mouth marketing campaigns are the purest form of organic growth for any business or brand. You'd be surprised by how many major businesses got to where they are not solely through standard marketing but through encouraging customers to spread the word. Let's take a look at several examples of massive [...]
Instagram is great for influencers, but it's not the easiest place to get seen. On top of how crowded it is, Instagram also frequently changes its algorithm, causing new strategies to rise and old ones to fall. Over time, it's become harder to compete for views, likes, and other forms [...]
While social media marketing may be extremely powerful, it takes creativity and some good psychology to get the best results. After all, if people don't find your content interesting, it hardly matters how often you post it. Let's go over some key methods for making social media content that inspires [...]
Social media marketing has lost none of its power over the years, but it takes some finesse to get it right. Why waste the effort spent building a social campaign when a critical mistake can hamper your progress? If you don't fall for these five social media marketing myths, you'll [...]
Plenty of businesses find their way to success in the content marketing game, but many more do not. The key difference between the two is usually that successful businesses employ a content marketing strategy. Let's discuss what a content marketing strategy is and how to create the ideal one for [...]
ROI (return on investment) is the most basic and reliable way to judge whether something is working for your business. With social media and influencer marketing, your decisions should be based on getting the most out of every dollar spent paying influencers and posting content. Here are some important guidelines [...]
Without some clear means to measure the success of an influencer marketing campaign, it'll be difficult to find out what's working and how to improve. Marketing is an iterative process, especially in the online world where you can change something in seconds. Take a look at our guide on how [...]
With so much emphasis on influencer marketing these days, it can be very exciting for anyone online to attract businesses and brands through his or her following. You could get all kinds of free products and even get paid. It'll take a little time if you're new to social media [...]
